Learn how fulfil your user’s expectations and deliver simple and modern experiences.

Smartphone apps have become increasingly popular, and user expectations have risen accordingly. Now more than ever, having a great user experience is a must. Your app needs to fulfil your user’s expectations and deliver simple and modern experiences.

Current enterprise apps tend to be confusing and difficult to use. Unlike consumer apps which are very focused on solving one specific problem, enterprise apps tend to try to do too much. All workflows and information are accessed through the same interface regardless of what that user’s role and needs are. A failed mobile app is a wasted investment, and can make your company look inept. This makes upper management upset and puts you in the hot seat. If your app engagement is really low, what can you do? How do you avoid this in the first place? One of the main reasons enterprises fail when developing new mobile apps is that they rush through it. Either they convert a mobile website into an app or they try to squeeze the same features from a desktop into an app. Building an app takes time, careful consideration and experience.

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage — to move in the opposite direction.

E. F. Schumacher

One of the more important factors in a mobile app is its usability. Usability is the ease of use and learnability of a product. Making your app more user friendly will make accomplishing a task take less time, it will make learning how to use the app easier (minimizing training) and will make it more satisfying to use. Making your app user friendly starts during the design stages. A usability study is a technique used to evaluate a product by testing it on users. Usability studies can help you discover your usability problems. Your goal should be to have 80% of your users able to perform an important task on their first try.