We are beyond excited about SAINTS initial numbers (30+ days). Still, months to collect more data but we’re excited about how the new website will support and help this great cause.
- 3.24% organic donation conversion (1900% increase vs industry benchmark 0.17%)
- 140% average donation increase
- 14.88% donation page conversion
- 3.6% mobile donation conversion. This is great as mobile accounted for 60.1% of traffic vs 31.8% desktop traffic.
I can’t tell you how much I love the new site. I save so much time moving animals and sponsors around. It’s excellent!
Senior Animals in Need Today Society (SAINTS) is an established non-profit rescue in Mission. SAINTS is a place for senior and special needs animals who have no place else to go. Animals there receive appropriate medical attention, live in a safe and open environment and get to enjoy their remaining years.
How did we help?
SAINTS Rescue old website was confusing to navigate, lacked clear organization and no longer served their needs as well as it did originally. Apart from that, the user experience wasn’t optimized to learn about their animals and how to sponsor them.
This is how we helped SAINTS Rescue design and build their new website.
A portal to learn about animals and encourage sponsorship
SAINTS has a section for their residing animals with images, names and a short description. This was great except it wasn’t clear on how a person could sponsor these animals. Their old sponsor workflow was very disjointed and not streamlined for enhancing donations. Our design goal was to make this sponsor flow easily and speed up the donation process. We created animal profile pages where each animal could be properly honoured. Within these pages, visitors could learn about the animal’s story, view its images, related articles, share on social and, of course, sponsor the animal.
Organizing content so it is user friendly
Navigation of the site had become clunky and was not intuitive. Different people had added sections over time so there were a lot of pages. Overall, it lacked a clear path for their visitors to find what they want, to be able to donate or to contact them. Using a previously developed user map as a reference, we looked at the different pages available and designed a simpler flow.
With this in hand, we used card sorting to quickly and easily design the website’s architecture and navigation paths. We used card sorting to find out how people think the content should be organized and got the user insights to make informed decisions.
Managing Hundreds of Animals
One of the key aspects of their website was to provide a directory of their animals with pictures and information that honours them. On their old WordPress site, animals were added to different galleries or sections of the website using various plugins. The data was all over the place and it was a tedious process.
Since the beginning of the project, we knew we wanted to give SAINTS one centralized place to manage all their animals. Regardless of their status, an admin can manage an animal’s information through an easy to use dashboard. To do this, we used Craft CMS because it allowed us to use its built-in features to create custom pages.
As a result, animals can be managed through a familiar interface. This familiarity was important to us as it makes the learning curve smaller. Now, SAINTS Rescue has a directory where they can add each of their animals, along with select photos and videos and descriptions that they can easily update.
Updating the website’s look
Their current website was 6 years old and no longer served their needs as well as it did originally. The design didn’t reflect their more established brand any longer. We worked with their team to understand what their brand was and created a website that reflected that.
To do this we created 3 different style boards showcasing 3 different approaches for them to pick.
In parallel with the mood boards, we started organizing content into wireframes. This way they could see exactly how content might be laid out and start thinking about what content could live there. Having the site organized like this made it much easier for them to wrap their head around rewriting their content.
Following their approval of the wireframes, we started moving their wireframes to high fidelity mockups so they could see what the end result would look like.
Scope of work
- Discovery Session
- Experience Strategy
- Website Content Strategy
- Information Architecture
- User Flow Mapping
- Wireframing and Prototyping
- Visual Design
- Responsive Design
- Craft CMS Development
- Custom CMS Modules
- 3rd Party Integrations
- On-site Donations & Portal
- Wordpress Migration
- Data Optimization
What we liked best about working with Bound State were the simple work collaboration tools provided and the open communication, which enabled a quick process for zeroing in on priorities.
As the project facilitator on SAINTS’ side, in a time-limited volunteer capacity, I appreciate being able to have a call when it seems best, but also being able to communicate via email quickly. We liked their approachable client service — throughout this process, our ideas and questions have been responded to respectfully and thoughtfully, which has led to a successful collaboration.
Bound State also looked outside of the “WordPress box” and found creative and smart ways for us to meet our objectives for the site, within our modest budget, using Craft CMS. We were able to confirm through working with Bound State Software that WordPress wasn’t the best solution for what we wanted to achieve. In hindsight, had we tried to proceed with the animal directory using WordPress components we would not have come to as good a result in terms of customization, flexibility, and usability.
I would recommend Bound State. For all of the above mentioned, but specifically the vision/ingenuity aspect. From the beginning, upon reading the proposal, I felt that SAINTS concerns were clearly understood and was impressed with the creative but practical solutions proposed.